In old ages of the camera developments life Fuji Instax Camera was in very common use. People obtaining most of the photos and enjoying the life they used to desire with it. This has been a very apt option for travelers, teenagers, adults at one time. However, since the introduction of the technology Polariod, the popularity faded away and now it’s tough even to find out. Nevertheless, Polariod itself has been washed out of the market for quite sometime. Other brands, gadgets have taken over the market and the technology has been faded away.

The Fuji Film Group intends to introduce and bring back the Brand Image by hitting the young generation through the introduction of the Instant Cameras, which shall be known as Instax. This will allow users to get instant photos right away, and a print of an excellent quality on spot.

The Body Dimensions are:

-Weighs = 650 G.
-WxDxH =178.5x117.5mx94.5
-Design=Round in shape.
-Support = A side Grip is attached to hold the camera with one hand (the side grip comes along with the package)
Other elements are:
-Auto Adjusting Flash Built In (Ranges from 0.9 m to 3m)
-The Lens of a high resolution having spec of retracting and collapsible mount Fujinon (2elements, 2components F=14, F=95mm)
-Shooting, tow ranges options (0.9m-3m and 3m to no limits)
-View Finder with reverse Galilean Style
-Batteries life can go up to 10 packs of films used in the camera.
-Battery size 4xAA size.
-Film size used 108(W_ x86(H) mm.
-Picture size 99(W) x65(H) mm in print form.
There was a time in the late 1990s when the Instax Cameras and Films were easily available in every corner of the world. Although, digital Cameras took over the market but the introduction of this technology will ease the use of taking pictures and sharing them with family and loved ones. When Polariod took over the market and eliminated film based cameras, a demand of getting instant pictures on the spot took place. That is when Fuji Film Group took the decision to produce and the introduction of the Instax in the market of United States of America. Due to this demand, Fuji Film and many other companies had to transform their technologies according to the variations for the survival in the market.
The Instax Cameras is highly competitive with the Polaroid SX – 70.While giving instant photos with the highest quality, it is also big in size and be today's standards Huge as well.

To explain the over all functions and infrastructure of the camera in the form of atext, the Instax Cameras contains four controls and rounded LED read out at the most left bottom side of camera. The LED redout provides information on the customized setting the user had set and remaining pictures left in the film. After switching on the camera, 1.5 inches of the lens focused out and the prominent red button is visible which notifies is on and in running condition. The focus contains 2 zones: 0.9-3m and three meters with no limit. Flash turning on and off option is also available which makes things easier for the user.
The readout LED window contains arrows which defines where the focus is currently set and in addition whether the flash has been turned on or of. The entire dynamic have been made simple in order to make the mechanics user friendly.